Summary
Disney announced that sales of dresses based on its movie “Frozen” was over 3 million dollars in North America this year alone. In this “Frozen” fever, Disney is making next “Frozen” movie. The title is “Frozen Fever”. Making use of this movie, Disney will earn more and more money.

Opinion
Why can Disney succeed in business ? Of course, its brand value or quality of its goods is one of the reasons. But the biggest reason I think is its abvertising strategy. In the first place, Disney is the conglomerate that dominates various media, for example, publication, broadcasting and so on. It has succeeded by strong power of advertising through each media it has.
Advertising power is extraordinary. In fact, by its power, we seem to be good thing in spite of bad thing in reality. Therefore, if you want to get succeeded in business, you should forcus on advertising. And we should pay attention not to be tempted by false advertising.